a diamond is forever

The phrase "a diamond is forever" is a marketing slogan created by De Beers Consolidated Mines Ltd. in 1947. It emphasizes the idea that diamonds, due to their hardness and durability, can withstand the test of time symbolizing everlasting love and commitment. It suggests the notion that a diamond ring is a timeless and enduring symbol of a romantic relationship and marriage.


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English is confusing! Why do people say "Pardon my French" when they are speaking English? Because of idioms!

An idiom is a phrase or expression that usually presents a figurative, non-literal meaning attached to the phrase. Does that sound fun? It can be!

Play Just Saying - the word game that makes learning idioms a good time on your mobile phone or tablet.