bricks and clicks

The phrase "bricks and clicks" refers to a business model that combines traditional brick-and-mortar retail stores with online e-commerce operations. It represents a hybrid approach where a company has both physical stores (bricks) and a digital presence (clicks). This model allows customers to have the convenience of shopping online while also having the option to visit a physical store to see, touch, or try products before making a purchase. By integrating offline and online channels, businesses can maximize their customer reach and provide a seamless shopping experience across multiple platforms.