customer is always right

The phrase "customer is always right" is a business philosophy that suggests that businesses should prioritize satisfying the needs and desires of customers, even if they are unreasonable or incorrect in their demands or expectations. It implies that customers should be granted a high level of importance and respect, and their feedback or complaints should be taken seriously and addressed promptly. The notion behind this phrase is to prioritize customer satisfaction and maintain positive customer relationships, ultimately leading to improved customer loyalty and business success.


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An idiom is a phrase or expression that usually presents a figurative, non-literal meaning attached to the phrase. Does that sound fun? It can be!

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