prime time

Prime time refers to the period of the day during which television or radio broadcasting networks attract the largest audience. Generally, it occurs during the evening hours, usually from 8:00 PM to 11:00 PM, when the majority of viewers or listeners are available to tune in. Networks schedule their most popular and highest-rated shows or programs during prime time to maximize ratings and advertising revenue. The term "prime time" can also be used in a broader sense to refer to any peak or optimal period for certain activities or events.