sound bite

A "sound bite" refers to a brief, attention-grabbing statement or phrase extracted from a larger transcript, speech, or interview. It is a concise and impactful phrase that is often used in media, particularly in news reporting or political campaigns, to convey a message or draw attention to a specific point. Sound bites are carefully crafted to be memorable and easily quotable, designed to capture the essence of a larger message in a short and compelling way.