spin doctor

The phrase "spin doctor" refers to a person, typically a public relations professional or a political consultant, who is skilled in shaping or manipulating a particular narrative or message to influence public opinion. Spin doctors are adept at presenting information in a favorable or persuasive manner, often employing techniques like selective emphasizing, downplaying or reinterpreting facts, or providing a biased perspective to shape public perception. They are hired to manage and control the public image of individuals, organizations, or institutions, and their primary goal is to shape public opinion in a way that benefits their client or their client's interests.