the customer is always right

The phrase "the customer is always right" is a principle that suggests that the viewpoint or preferences of customers should be prioritized and respected in business situations. It emphasizes the importance of considering and meeting the expectations and needs of customers. This concept implies that businesses should strive to provide excellent customer service and be responsive to customer demands, even if the customer's opinion or perspective may not align with the expertise or knowledge of the business. Ultimately, this phrase promotes the idea that customer satisfaction and loyalty are critical for the success of a business.