there's no such thing as bad publicity

The phrase "there's no such thing as bad publicity" suggests that any kind of attention or exposure, positive or negative, can be beneficial for someone or something in terms of raising awareness or drawing attention. It implies that even negative publicity can serve a purpose by creating curiosity, sparking conversation, or generating interest, which can ultimately lead to increased visibility, recognition, or success. However, it is important to note that this phrase is often debated, as negative publicity can also have detrimental effects depending on the context and circumstances.